SoCal Rival Week Identity & Landing Page
agency
Perceptiv
2024
team
Dave Schwartz
Creative Director
Roxanne Rodriguez
Designer
client
USC Advancement
deliverables
Giving Landing Page
Identity Development
Social Media Content
Social Media Buy
Social Media GIFs
Marketing Video
description
I expanded an existing logo into a full visual identity system for USC and UCLA’s annual giving challenge during SoCal Rivals Week. I created bold, rivalry-driven visuals, social assets, and digital campaign graphics that unified the experience across platforms. As the event’s first official campaign, the work helped drive an overall increase in donations.
Social Media Content
Giving Web Page
USC Instagram GIF
UCLA Instagram GIF