Standout Identity & Branding
Standout Identity & Branding
description
Standout, an active sportswear brand, was created to celebrate 5-star student-athlete recruits who excel both on and off the field. I was hired to reimagine the existing identity, which lacked personality, aesthetic cohesion, and meaningful connection.
deliverables
ADU signage
Decals
Environmental visuals
Exterior and interior design
Logo development
Parking signage
Wayfinding
client
Standout—Five Star Recruit
client
Standout—Five Star Recruit
deliverables
ADU signage
Decals
Environmental visuals
Exterior and interior design
Logo development
Parking signage
Wayfinding
description
Standout, an active sportswear brand, was created to celebrate 5-star student-athlete recruits who excel both on and off the field. I was hired to reimagine the existing identity, which lacked personality, aesthetic cohesion, and meaningful connection.
A performance-driven platform built to shape disciplined, resilient athletes on & off the field. For those who embrace adversity, lead their pack, & never stand back.
A performance-driven platform built to shape disciplined, resilient athletes on and off the field. For those who embrace adversity, lead their pack, and never stand back.
Interconnected letterforms symbolize the bonds a Standout forms beyond the game, rooted in family & community.
The arch signifies rising through adversity.
The arch signifies rising through adversity.
Interconnected letterforms symbolize the bonds a Standout forms beyond the game, rooted in family and community.
The embedded star is a nod to a five-star recruit.
