2024 College Football Playoff Semifinal at the Rose Bowl Game
2024 College Football Playoff Semifinal at the Rose Bowl Game
description
For the 2024 College Football Playoff Semifinal at the Rose Bowl Game, I developed a comprehensive visual identity system spanning theme development, digital marketing, tickets, credentials, game programs, signage, promotional items, and commemorative merchandise. Working within a tight timeline and budget, I used AI as a creative and production accelerator to generate rough visual concepts that were later refined and elevated through my personal touch. The campaign was well received and ultimately led to a contract extension for the following year.
deliverables
Button
Campaign development
Game day credentials
Game day guide
Game day program
Hotel key card
Lapel pin
Media Credentials
Media guide
Parking Passes
Practice Site Credentials
Roster flip chart
Social media content
Souvenir poster
Souvenir ticket
Special Guest Credentials
Special Guest Guide
client
Rose Bowl Game
College Football Playoff
ESPN
client
Rose Bowl Game
College Football Playoff
ESPN
deliverables
Button
Campaign development
Game day credentials
Game day guide
Game day program
Hotel key card
Lapel pin
Media Credentials
Media guide
Parking Passes
Practice Site Credentials
Roster flip chart
Social media content
Souvenir poster
Souvenir ticket
Special Guest Credentials
Special Guest Guide
description
For the 2024 College Football Playoff Semifinal at the Rose Bowl Game, I developed a comprehensive visual identity system spanning theme development, digital marketing, tickets, credentials, game programs, signage, promotional items, and commemorative merchandise. Working within a tight timeline and budget, I used AI as a creative and production accelerator to generate rough visual concepts that were later refined and elevated through my personal touch. The campaign was well received and ultimately led to a contract extension for the following year.
Working within the same budget as the year prior, the goal wasn’t to do more—it was to work smarter. Instead of expanding teams or outsourcing additional talent, the process itself became the focus.
Working within the same budget as the year prior, the goal wasn’t to do more—it was to work smarter. Instead of expanding teams or outsourcing additional talent, the process itself became the focus.
Without it, achieving this level of concept development within the available time would have required outside support. Unfortunately, timelines & budget wouldn’t allow that. AI let all my ideas to be explored, refined, & finalized faster—making it possible to deliver polished work entirely in-house. The final outcome required hundreds of blended individual elements, both AI & manually produced. The unfinished watercolor effect was crafted manually & took ~80 hours of time to refine.
AI was leveraged as a tool, not as a creative replacement
AI was leveraged as a tool, not as a creative replacement
Without it, achieving this level of concept development within the available time would have required outside support. Unfortunately, timelines & budget wouldn’t allow that. AI let all my ideas to be explored, refined, & finalized faster—making it possible to deliver polished work entirely in-house. The final outcome required hundreds of blended individual elements, both AI & manually produced. The unfinished watercolor effect was crafted manually & took ~80 hours of time to refine.
Concept Acceleration
AI sourced subject
Replaced helmet & jersey number
Painted new hands, fingers, heel, toe box, facial features & pig skin
Corrected right leg proportion
Changes completed faster than building player from scratch
Reverse image search resulted in no copyright & infringement
Concept Acceleration
• AI sourced subject
• Replaced helmet & jersey number
• Digitally painted new hands, fingers, heel, toe box, facial features & pig skin
• Corrected right leg proportion
• Changes completed faster than building player from scratch
• Reverse AI image search resulted in no copyright & infringement issues
