client
Rose Bowl Game

deliverables
Theme development
Logo development
Souvenir ticket
Digital ticket
Souvenir Poster
Button & Lapel Pin
Credentials
Media Guide
Hotel key card
Social Media Visual
Google Ads

description
As the Art Director, I led the creative direction for the 108th Rose Bowl Game, marking the event’s return to Pasadena after the previous year was relocated due to pandemic restrictions. Rooted in tradition and elevated through bold, contemporary design, I conceptualized the core logo & visual system & directed outside illustration talent to develop a versatile theme. Using theme compartments, I stretched the identity & look into the rest of the deliverables.