2021 College Football Playoff Semifinal Campaign Development

2021 College Football
Playoff Semifinal Campaign Development

description
In 2021, the Rose Bowl Game’s tradition was tested in a way the game had never faced before. Due to COVID-19 lockdowns in California, the game moved to AT&T Stadium in Arlington, Texas—one of the few places where it could be played with fans in attendance. This marked a historic first, as the Rose Bowl Game is contractually and culturally tied to Pasadena and the Rose Bowl Stadium.

Visually, the artwork leans into that uncertainty: sketch-driven and intentionally unfinished in places, echoing how the game’s details and logistics were still coming together in real time. The final look captures a rare chapter in college football history—when change reshaped a century-old tradition.

deliverables
Button
Campaign Development
Credentials
Digital Game Ticket
Game Day Guide
Game Day Program
Google Display Ads
Hotel Key Card
Lapel Pin
Media Guide
Social Media Campaign
Souvenir Poster
Souvenir Ticket

client
Rose Bowl Game
College Football Playoff
ESPN

client
Rose Bowl Game
College Football Playoff
ESPN

deliverables
Button
Campaign Development
Credentials
Digital Game Ticket
Game Day Guide
Game Day Program
Google Display Ads
Hotel Key Card
Lapel Pin
Media Guide
Social Media Campaign
Souvenir Poster
Souvenir Ticket

description
In 2021, the Rose Bowl Game’s tradition was tested in a way the game had never faced before. Due to COVID-19 lockdowns in California, the game moved to AT&T Stadium in Arlington, Texas—one of the few places where it could be played with fans in attendance. This marked a historic first, as the Rose Bowl Game is contractually and culturally tied to Pasadena and the Rose Bowl Stadium.

Visually, the artwork leans into that uncertainty: sketch-driven and intentionally unfinished in places, echoing how the game’s details and logistics were still coming together in real time. The final look captures a rare chapter in college football history—when change reshaped a century-old tradition.

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108th Rose Bowl Game Campaign Development

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PCC Dream. Come. Do. Campaign Development