2024 College Football Playoff Semifinal at the Rose Bowl Game
Working within the same budget as the year prior, the goal wasn’t to do more—it was to work smarter. Instead of expanding teams or outsourcing additional talent, the process itself became the focus.
1 of 15 concepts selected
75+ Photoshop layers
20+ Masks
10+ Color adjustments
10+ Lighting adjustments
AI was integrated as a creative accelerator, not a replacement. Without it, achieving this level of concept development within the available time would have required outside support. Instead, AI allowed ideas to be explored, refined, and finalized faster—making it possible to deliver polished work entirely in-house
Concept Acceleration
AI sourced player image
Replaced incorrect helmet
Painted facial features
Painted correct hands, fingers, heel, toe box, & pig skin
Corrected right leg proportion
Adjusted jersey number & color
Changes completed faster than building player from scratch
Reverse image search resulted in no copyrightg & infringement
