description
For the 2018 Rose Bowl Game—a College Football Playoff Semifinal that delivered one of the most memorable New Year’s Day matchups in the game’s century-long tradition—I developed a comprehensive theme and visual identity that honored the pageantry, prestige, and electric atmosphere of “The Granddaddy of Them All.” Drawing inspiration from the rich heritage of the Rose Bowl and the intense drama of the Georgia vs. Oklahoma showdown, the campaign blends classic sporting iconography with bold, modern graphics to elevate the event’s cultural significance. The work ties together venue, team energy, and fan experience into a cohesive visual system that stood out across print, digital, and on-site environments.